JPEG vs PNG vs WebP: Best Image Formats for the Web
Stop slowing your site with huge PNGs. Learn which format to use for photos, logos, and graphics — and when WebP wins.
Choosing the wrong format can double your page weight. JPEG is great for photos but bad for logos with transparency. PNG preserves transparency but files are heavy. WebP often gives you the best of both — if browsers support it (they do in 2026).
Quick format guide
- JPEG: Photos, complex images, no transparency needed.
- PNG: Logos, screenshots, images needing transparency.
- WebP: Modern websites — smaller than JPEG/PNG at similar quality.
- SVG: Icons and simple graphics (vector, infinitely scalable).
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